Working on your health costs time and money—but is that really true? Could it be that investing in your health can actually generate financial returns? A business case can be a useful tool to explore this further.
A business case is the commercial justification for making decisions—in this case, the decision to start working on your health. Subjective factors are excluded when creating a business case. Enjoyment during training, feeling stronger in life, or having a good-looking body do not count.
A business case focuses on making a cost-benefit analysis based on financial grounds. Naturally, costs and benefits are highly dependent on personal circumstances, so everyone should create a personal business case based on their own situation. Here's an example of what such a case might look like.
In order to train several times per week, a gym membership is a basic requirement. Prices for memberships vary widely. The cheapest memberships can be found for just a few dozen euros, while the most expensive can exceed a hundred euros per month. For this business case, we can assume a monthly fee of fifty euros, or six hundred euros annually.
To train effectively, proper guidance is also important. Weekly one-on-one coaching is often sufficient. The costs for this can vary, but a realistic rate is about sixty to seventy euros per session. Assuming forty training weeks per year (accounting for holidays, illness, and public holidays), the cost for individual training amounts to approximately two and a half thousand euros per year. So the total annual cost of training is about three thousand euros.
In recent years, it has become clear that a healthy lifestyle can increase life expectancy. Regular and consistent attention to your health is an essential part of this. The exact relationship between one year of healthy living and months of extended life isn’t precisely known, but for this business case, it’s not unreasonable to assume that five years of health-focused living could result in two extra years of life.
The cost of five years of training would then amount to fifteen thousand euros—five times the annual cost.
Now let’s look at the benefits. Living two years longer often means receiving two extra years of pension and social security. Suppose this amounts to fifty thousand euros per year. Over two years, that’s a hundred thousand euros.
When comparing the costs to the benefits, it’s immediately clear this is a positive business case. Working on your health yields more financial gain than just a healthy body.
The calculation can also be framed differently. Training forty times per year for five years equals two hundred workouts—two hundred moments of effort. These two hundred workouts result in one hundred thousand euros. That comes down to earnings of five hundred euros per hour. Not a bad thought after an hour of sweating—even if the numbers aren’t entirely precise.
Have we made you curious with this article? And do you want to find out how we can help you with your wellbeing and goals? Get in contact with me by mail info@personalperformancetraining.com or call/WhatsApp me!
Sporty Greetings,
Joël and Johan
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